Town of Farmville Strategic Plan

Town of Farmville

2025 Strategic Plan & Action Work Plan

Vision Statement

"A vibrant place to live, work and recreate."

Mission

"To provide efficient, effective, and equitable service, and encourage diverse growth in our charming community."

Values

Honesty & Integrity

Accountability

Customer Focus – Positive, Friendly, and Courteous Town Workers

Open, Honest, Transparent, Responsive, and Timely Communications

Embracing Diversity – Open-minded, Unprejudiced, Inclusive, Respectful, and Seeking Common Ground

Financial Responsibility, Sustainability, and Resiliency

Asset Management and Maintenance

Support and Development of Town Staff

Major Strategic Goal Areas

Economic Development & Tourism – Support business development and expansion that enhances the tax base and provides gainful employment while minimizing negative impacts.  Tourism is an important component of economic development. 

Partner Relationships – Maintain open communications with major partners and seek collaborative approaches for community improvement. 

Community Development & Land Use – Through comprehensive planning and appropriate land use decisions preserve the charm, beauty, and history of Farmville while accommodating growth, encouraging diverse and affordable housing, and promoting an efficient and safe transportation system.

Public Safety – Protect life and property, plan for emergency management, mitigate risks, and respond to individual and community-wide crises. 

Infrastructure – Improve maintain the Town’s important capital assets that are critical to service delivery, safety, and quality of life.

Recreation and Cultural Activities – Take actions to further develop and promote Farmville as the regional hub for recreation and cultural activities. 

Environmental Stewardship – As guardians of natural resources, act to promote sustainability and resiliency.

Government Performance – Continually work to improve organizational efficiency, effectiveness, and equity in service delivery through the adoption and revision of appropriate policies, procedures, and practices; adapt and implement best practices. 

2025 Chronological Work Plan

Ongoing or Immediate

  • Hire a Public Works Director ASAP.
  • Stop routinely providing check registers to the Town Council. 
  • Track Explore Act opportunities.
  • Schedule quarterly Business Roundtable meetings. 
  • Foster an awareness of the efforts to develop the Mary E. Branch Community Center 
  • Conduct informal inquiries with engineering firms on the cost of developing a sidewalk plan; put a placeholder amount in the Fiscal Year 2026 CIP.
  • Implement the Asset Management Plan through the CIP and annual budget. 

 Within Three Months (by June 1)

  • Find out from Civic Plus when the next update of the Town’s website is scheduled and discuss potential enhancements. 
  • Schedule a meeting between the Town Council and senior leadership at Longwood University in April 2025.
  • Revise current leases for Airport tenants – May 1, 2025.
  • To determine how much work needs to be done to revise the Comprehensive Plan, consult with Town stakeholders and provide a plan for review and potential revision, including a tentative schedule, for Council’s consideration by May 1, 2025.  
  • Explore designating the entire Town as an Urban Development Area (UDA) to improve Smart Scale scoring – report to Council by May 1, 2025.

Within Six Months (by September 1)

  • Implement a Fellowship Program for professional development and succession planning.
  • Complete the installation of restrooms at the Splash Park.
  • Close the loophole in the Subdivision Ordinance regarding sidewalk requirements for new residential development. 
  • Investigate the potential for extending Meriwood Farm Road to South Main Street.  The Town Manager is to contact the owner of the property between Peery Drive and South Main Street to determine if the property is for sale and, if so, the asking price.  If the response is positive, contact VDOT to conduct a traffic study on the proposed extension.  

Within the Calendar Year

  • Issue an RFP to identify a Fixed Base Operator to manage Airport operations – October 1, 2025.  
  • Schedule a meeting with the Prince Edward County Board of Supervisors in the Fall 2025. 
  • Present a financing plan for fire station renovations and the purchase of a new ladder truck to Council in the Fall 2025.

Longer Term or Indefinite

  • Complete a review of the Comprehensive Plan – 1st Quarter 2027.
  • Update the Zoning and Subdivision Ordinances to be consistent with the Comprehensive Plan – timing to be determined (TBD)
  • Address promoting new housing development, especially starter homes, in the process of Comprehensive Plan review and ordinance updating. 
  • Develop a joint Emergency Operations Plan with Prince Edward County – 2027.
  • Upgrade the Town’s Emergency Operations Center (EOC) space to accommodate joint operations with the County – 2027.
  • Develop a facilities maintenance and replacement plan and include projects in the Fiscal Year 2027 Capital Improvements Plan (CIP).
  • Include projects to improve and enhance the Public Works building in the CIP over the next five years. 
  • Complete Phases II and III of the wayfinding signage project with the Farmville Downtown Partnership – depending on the availability of funding.
  • Occupy the newly renovated fire station – 2028.
  • Conduct a mobility study to address the potential, possible location of, and cost of an expanded system of trails and bikeways – 2028.